Yesterday, Microsoft announced the Surface Pro 3, which is an impressive piece of hardware. The Surface and Surface Pro 2 were good, but the larger display (12.1 inches vs. 10.6 inches) and shift in aspect ratio (3:2 vs. 16:9) make the Surface Pro 3 much more capable when you need to use it with the Type Cover keyboard as an “ultrabook hybrid” for extended periods of time.
This is not your average tablet. Internally, the architecture of the Surface Pro 3 didn’t change substantially from the previous model. The tablets still use the fourth generation Intel Core processor line, codenamed “Haswell.” The Haswell chips enable the Surface Pro 3 to go for up to nine hours on a single charge. Surface Pro 3 comes with either 4 GB or 8 GB of RAM, and a 64 GB, 128 GB, 256 GB, or 512 GB SSD. It also has 5 MP / 1080p HD cameras on both front and back, 802.11ac Wi-Fi, a microSD card slot, and a full-size USB 3.0 port.
I pointed out a couple weeks ago that one of the reasons the Surface tablet line has struggled is because of a branding and marketing failure by Microsoft. Microsoft focused on the fact that the Surface is a tablet and even ran commercials — rather clever ones, actually — comparing the Surface against the iPad. That was a mistake, and Microsoft has adopted a new strategy for the Surface Pro 3.